This is the MIT CFO Summit blog. We invite participation from speakers, sponsors, and attendees.

When was the last time you upgraded your ERP system? If the answer is “not in recent memory,” then you aren’t alone. About two–thirds of mid–sized businesses are running old versions of their enterprise resource planning (ERP) system—in some cases, it’s software that’s three or more versions old. This is the legacy of decades of on–premise (in–house) software deployments, incremental releases that never seemed worth the pain of a major upgrade migration project, and fear of losing critical customization.

But in the midst of rapidly changing revenue recognition rules and a constantly evolving regulatory environment, it’s more important than ever to have your business systems reflect the current business environment. At NetSuite, at the time of this writing (December 2010), we’re running the company on the current version of NetSuite’s cloud ERP solution—2010.2—that was released in October 2010. In fact, every other business running its financials on NetSuite’s cloud ERP—from the smallest business that started using it more than 10 years ago to the largest enterprise that signed up last quarter—is also running on the latest version of the software. In contrast, the fact that the bulk of finance organizations are running traditional, on–premise accounting systems that are too painful to upgrade is just one data point that the era of cloud computing promises to transform for the finance organization.

What Is Cloud Computing?

No doubt you’ve heard the buzz about cloud computing. It’s a way of using business applications over the Internet, just as you use online banking or Gmail. No more expensive, capital–intensive hardware and infrastructure and no more expensive, time–consuming, staff–intensive upgrades. You pay as you go and get your finance, human resources, sales, or service applications through a Web browser. According to IDC, this software delivery model is experiencing dramatic growth, and the market for cloud–based solutions is set to grow six times faster than the overall software market.

More than likely your sales organization is running a cloud–based sales force automation application, such as one provided by Salesforce.com. Or maybe your HR function is deploying an employee performance management cloud application, such as SuccessFactors. These applications were designed from the ground up to run in the Internet era. This not only transforms how employees who use them collaborate, but it also significantly lowers the costs to deploy, run, and maintain the applications. For some types of applications, software–as–a–service (SaaS) is already the default architecture.When was the last time you heard of a monolith on–premise Siebel CRM (customer relationship management) implementation? No modern enterprise writes a request for proposal (RFP) for CRM today without considering a cloud–based solution.

Now the cloud application wave has reached the finance organization where it promises the same impact—lower cost, easier collaboration, and faster innovation. But as with any new technology, preconceptions and myths abound. At NetSuite, a $1 billion+ market cap public software company, we run all of our business applications in the cloud. From tracking a sales opportunity to a sales order, through to invoicing and revenue recognition, and from management reporting and generating GAAP (Generally Accepted Accounting Principles) financial statements, through to managing the most complex service and renewal processes, everything is done through a Web browser. The impact on finance and our broader organization has been profound and far reaching—and a sharp contrast to companies where I’ve worked that ran traditional financial applications such as Oracle Financials, SAP R/3, or Microsoft Dynamics.

So why would a finance organization move its financial processes from on–premise ERP to a cloud–based model? Before I answer that question, it’s key to define what cloud computing or software–as–a–service is (I use these terms synonymously). In a nutshell:

  • There is subscription licensing of applications rather than the traditional upfront capital acquisition of the software license.
  • The solution is hosted and operated by the provider on equipment owned and maintained by the provider. All of your transactional and customer data is housed at the provider’s data center together with all of the hardware and infrastructure to run it. All you need to access it and run your financials is a Web browser.
  • The system is completely Web based. No Windows clients, no Citrix logins, no virtual private network (VPN) tunnel. Instead, there’s an ability to access the application securely from anywhere—home, mobile device, on any operating system (whether Mac or PC), across remote locations—all through any standard Web browser such as Internet Explorer, Firefox, or Chrome.
  • The system is designed for multi–tenancy. The provider is able to achieve economies of scale by running the application for thousands of customers across a shared infrastructure and achieve a cost structure that would be impossible for an individual accounting or IT department to achieve on its own. The result is that a cloud multi–tenant financials application can be more than 50% cheaper to run than its on–premise alternative.
  • There is a single version of the application. This means that the finance department is able to get automated upgrades and functionality (such as support for the latest accounting changes) without having to go through a patching and upgrade process. It also generally means that any customization done via the system is automatically upgraded, and no one has to reimplement customizations. The result is an upgrade process whereby, for example, a finance department will be running on the latest software and hardware (at the vendor’s data center), even though it never upgraded anything.
What the Cloud Means to Finance

The benefits of transitioning from an on–premise ERP system to the cloud are manifold. In a recent survey that NetSuite conducted with approximately 800 IMA® members, the results closely mirror my experiences at the company. The survey asked finance professionals: “What do you perceive as the single key benefit of moving your financials to the cloud?” Figure 1 shows their answers. The clear drivers were around total cost of ownership; anytime, anywhere access; and business process improvement.

Reducing cost of ownership of the ERP system has a significant benefit to finance. It isn’t just about reducing IT spend. It’s about reallocating the IT budget from maintenance—such as keeping servers running, performing upgrades, and taking backups—to actually improving business processes and delivering innovation to the finance organization. Some years ago, a report from Gartner found that more than 90% of a typical IT budget is spent on maintenance, and as little as 9% is left for actual business process improvement. The result is that a substantial gap has opened up between the goals of the finance organization—such as establishing clear business visibility, maintaining an effective internal control structure and process, and ensuring efficient GAAP conformance—and what IT can provide from the current systems. There simply isn’t any budget left for innovation.

Cloud delivery changes this equation because businesses are able to recoup 50% or more of their IT application operating costs by making the transition. No more servers, databases, backups, failover, patches, and upgrades. It frees up IT resources to move from an operational role to a strategic role. At NetSuite, the systems team supporting finance is completely focused on business process improvement, not maintenance, so, for example, it sped up our adoption of the new revenue recognition rules EITF 08–01 (ASU 2009–13), which was clearly a time–sensitive priority for our finance organization. Project resources could be devoted to building the necessary reports, key alerts, and workflows to support adopting the new rules rather than the on–premise alternative of applying patches or making risky database changes. The result was a timely, less risky, and morecost–effective adoption.

Another key benefit IMA members identified is the ability to access financials securely anytime, anywhere through a Web browser. At NetSuite, our organization is inherently distributed with a significant portion of our back office staff in an offshored location.We also have remote finance staff and line–of–business executives in regional subsidiaries. Depending on the company, a distributed finance organization can yield substantial cost benefits as well as enable you to retain the best staff, especially with the continued growth of globalization. But in order to run a distributed finance organization efficiently, your business systems have to facilitate real–time collaboration. Cloud–based financials shine here.

A traditional, on–premise ERP model hampers a distributed finance organization in a number of ways. At an operational level, it requires IT resources on the ground, and they have to travel to remote locations to make sure client tools and local accounting applications and databases are up and running. Thus the support costs can quickly spiral. But there’s a more insidious issue at play. With traditional, on–premise models, data can quickly become siloed within the business, whether buried in spreadsheets, local databases, or applications. This means finance staff members can quickly find themselves with outdated information, can encounter conflicting data in different places, or will be holding out for a spreadsheet extract. In an offshored model, this can result in substantial latency in the flow of financial information throughout the finance organization and to the executive level.

When your financials are accessible through a browser in real time, everyone is operating on a “single version of the truth,” no matter where they are—corporate, subsidiary, or offshored location. At NetSuite, the cloud enables us to drive key financial processes much faster vs. running traditional accounting applications. One financial process that demonstrates this is our distributed financial planning process. It’s much more agile, less error prone, and more accurate than it otherwise would be because, with Web–based cloud financials, our finance and line–of–business stakeholders are operating on the same centralized real–time actuals throughout our business. Corporate also has instant visibility into divisional transactions, enabling either a centralized or decentralized planning process. The result is a corporate level plan and forecast free from version issues and out–of–date spreadsheets—and one with a dramatic reduction in time wasted with financial data being e–mailed between stakeholders. It also frees up financial resources from having to push out financial information and moves the reporting process to a self–service model. Stakeholders can securely make changes through their everyday Web browser, the finance team can collaborate around the same information in real time, and no one ends up making changes to old versions of data.

The Myths Behind Cloud ERP

Despite the accelerating growth of the cloud and its adoption in key areas of business, myths about cloud–delivered ERP still linger within finance departments. Part of this is because cloud–based financials are later in the adoption cycle than sales and human capital management (HCM) applications, where these concerns have already been overcome, but it also stems from finance being the clear custodian of critical operating data for the business. When we asked IMA members their concerns about cloud computing, some issues were clearly top of mind, including security, data ownership, and the level of customization that a cloud financials application can reasonably allow.

How do these perceptions hold up? Let’s start with security. This concern stems from the fact that a cloud datacenter is connected to the Internet and that cloud applications are used over the Internet. But most people already conduct their most sensitive transactions via the Web—everything from initiating bank payments to processing payroll to managing sensitive personal information. The state of the art for Internet security with cloud applications—whether consumer or business—is the use of banking–level 128–bit SSL security. This means that, when using a cloud application, the information is invariably more heavily encrypted than a traditional local area network (LAN)–based, pre–Internet application.

Having your financials hosted in a datacenter rather than in your own on–premise server room also raises some interesting questions. Isn’t a cloud datacenter inherently more hackable than its on–premise counterpart? Businesses are connected to the Internet all the time, and the typical on–premise business applications are, too, in some way.Whether locked in a server room or under your desk, they’re directly or indirectly connected to the Internet. The vulnerability of in–house systems is most clear in a November 10, 2010, article by James Verini in The New York Times titled “The Great Cyberheist”— where “a crew of hackers and other affiliates gained access to roughly 180 million payment–card accounts from the customer databases of some of the most well known corporations in America: OfficeMax, BJ’s Wholesale Club, Dave & Buster’s restaurants, the T. J.Maxx and Marshalls clothing chains. They hacked into Target, Barnes & Noble, JCPenney, Sports Authority, Boston Market and 7–Eleven’s bank–machine network.”

So the question isn’t really about cloud datacenter vs. on–premise datacenter when it comes to security. The question is really about how many resources your organization can dedicate to data and application security to protect your financials and business data and how that compares with the expertise and resources the cloud vendor will deploy.Most cloud vendors have experts focused solely on running your application and keeping your data secure. These people never stop to answer an Outlook question, never have to worry about setting up PCs or fixing a printer. They begin and end each day thinking about security and uptime. Your IT department probably isn’t as focused! But because the cloud vendor is operating with a shared services model, it’s able to create an entire function focused purely on security, with resources and dedicated budget focused solely on maintaining stringent security standards, such as PCI DSS compliance, that are often cost prohibitive for an organization to achieve and maintain on its own. So a cloud vendor can be more secure than a homegrown on–premise deployment. It’s the old question about whether your money is safer under the mattress where you can see it and touch it or safer at the bank.

Another concern with cloud financials is availability of the application. Of course, whenever an application such as Gmail or Salesforce experiences an outage, it always makes the press. But, realistically, how do well–run cloud applications stack up against the availability of in–house applications? A key place to start is that cloud vendors typically provide a service–level commitment to their users of 99.5% or better. As with any service level, it’s about transparency and about penalties if the vendor doesn’t meet that level. The transparency comes from publishing the availability online; for example, NetSuite publishes its availability at status.netsuite.com, and Salesforce publishes its at www.netsuite.com, and a member of IMA’s Peninsula–Palo Alto Chapter.

Tags:

Buying a business out of bankruptcy is a risky proposition, but it could earn outsized returns. 

Should your company look to acquire the operations or assets of a distressed company? With Chapter 11 filings decelerating but still high relative to where they were three years ago, bargains could await.

This week, SSI Group Holding filed Chapter 11 for the second time in six years. Seafood-restaurant operator Captain D's LLC became a "stalking-horse" bidder for Grandy's restaurants, a brand that is part of SSI Group's portfolio. The proposed $6 million transaction does involve a financial sponsorbut it shows that companies are trolling for distressed assets.

"You don't have to be a hedge fund to do this," says one New York-based corporate-restructuring attorney. "Oftentimes strategic investors come to us to talk about becoming a bidder, or part of a syndicate of bidders, for a competitor that is failing."

Buying assets from a seller that's in bankruptcy a so-called Section 363 salehas numerous advantages. The buyer purchases only the assets it wants, and those assets are free and clear of any titles. A buyer can also designate which contracts and leases it wants to assume; other liabilities and costs go away. And the asset probably comes at a distressed price.  

On top of that, being the stalking-horse in a 363 sale — the interested buyer chosen by the bankrupt company to make the first bidoffers "serious advantages," says Jonathan Carson, managing director of Kurtzman Carson Consultants, a claims and noticing agent.

The stalking-horse bidder negotiates transaction terms that establish a baseline for all other bidders. If another buyer wins the auction, the stalking-horse bidder can get breakup fees and reimbursement of expenses, such as costs for due diligence. In the Grandy's sale, for example, the purchase agreement calls for stalking horse Captain D's to get a $100,000 breakup fee and $200,000 for expense reimbursement.

Of course, the bankruptcy court has to bless the deal's terms and the auction's outcome, which can take months.

Potential takeover targets for buyers include their suppliers and competitors, says Jacen Dinoff, chief executive of turnaround firm KCP Advisory Group. In some cases, suppliers might approach the buyer prebankruptcy, asking it to purchase a portion of the company to keep it in business.

The caveat to any transaction of distressed assets: due diligence is not going to catch all of the legacy issues that exist in the purchased business, so the buyer needs executives skilled in corporate turnarounds to make the acquisition work. Tuning up and integrating a distressed business can take a lot of management's time even more than a typical merger.

And buyers never know who is going to come out of the woodwork at the last minute to contest a sale. Last week, a borrower who had defaulted on a loan from Anglo Irish Bank sued the Irish financial institution when it tried to sell a $9.5 billion loan portfolio to Dallas-based Loan Star Funds. The borrower says the loan agreement requires Anglo Irish to retain a 51% ownership interest in the note.

Potential problems such as these are why some experts counsel corporates to stay away from distressed assets altogether. "Strategic buyers usually don't like to do this," says Mike Green, chief executive of Tenex Capital Management. "And those that do don't do it a second time it's a defocusing event."

Bankruptcy | September 16, 2011 | CFO.com | US

Vincent Ryan

The brand size and strength of the nation and its companies are in a free fall, a leading brand-valuation firm says.

Looking at the United States as a brand, how much is that intangible asset worth? According to one educated guess, $1.2 trillion less than it was five months ago.

That's from U.K.-based Brand Finance, which claims to be the world's largest brand-valuation service. Corporate customers use the firm to calculate the worth of their branded businesses, to provide insight on how to allocate resources so as to best grow such businesses, and to value the intangible assets of acquisitions.

Brand Finance also rates the value of "national brands," or the total worth of all branded products and services from companies based in each country, including an incremental amount attached to being from a certain country. Brand USA, which was valued at $12.6 trillion in April of this year, plummeted to $11.4 trillion as of September 1.

The measurement uses data from the Organization of Economic Cooperation Development, the World Economic Forum, and Swiss business school IMD. The valuation also takes into account national gross domestic product, broken down by primary revenue sources (agriculture and other commodities), secondary sources (manufacturing), and tertiary sources (services). The number crunching produces an estimated royalty that would have to be paid to the country, plus royalties to each branded business, in order to license their brands, and applies those royalties to present and future revenues in order to arrive at a net present value.

That is a size measurement, but Brand Finance separately rates the strength of each national brand, which factors in the country's infrastructure (including education, in addition to traditional elements like roads and bridges), brand equity (a measure based on market research), and economic growth.

While U.S. brand value remains approximately four times the size of its closest trailers, Germany and China, its brand strength has spiraled from 5th a few years ago all the way to 17th, hampered by inflation, cost of capital, reduced volume of capital, higher unemployment, and declining image abroad.

As to the latter, Brand Finance CEO David Haigh says: "As a Brit, I hesitate to go around criticizing America. But the fact is that a number of unfortunate foreign-policy decisions, the economic crises, Enron [and the other corporate scandals], the banking crisis, and now the debt downgrade have not helped people's perceptions of America. Anyone who underestimates America is a fool, and it probably will rebound. But the last few years, it's been on a downward track."

Of Standard & Poor's downgrade of U.S. debt, Haigh opines that it should have come long ago. "I mean, they do owe $14 trillion," he notes.

The United States is not the only country on a downward track, though. Brand Finance calculates that this year's renewed economic crisis has caused the value of intangible assets worldwide to sag by $6.2 trillion since January.

Meanwhile, in the firm's newest assessment of the brand value owned by individual companies worldwide, Apple has streaked to second place, from 20th in January 2010 and 8th as recently as January of this year. The ranking is volatile overall. For example, Wal-Mart has fallen from first to fifth over the past 20 months, opening the door for Google to take the top slot. And just since January, Bank of America has sunk from 6th to 14th, with HSBC taking over as the strongest bank brand, in the 10th position.

Other companies in the current top 10 include Microsoft, IBM, Vodafone, General Electric, Toyota, and AT&T.

The Economy | September 01, 2011 | CFO.com | US

David McCann  

Times may be tough for companies with poor credit, but for well-heeled corporate borrowers it's a different world.

Greg Hayes, chief financial officer of United Technologies Corp., was inundated with calls from bankers around the globe after news broke that his company was in the hunt to acquire aircraft-components maker Goodrich Corp. In the space of a single weekend, he got unsolicited commitments for more than $100 billion in loans, according to a person familiar with the matter.

The flood of offers reflected bankers' eagerness to snap up a piece of a big deal. The company wasn't expected to use anywhere near that much money. Indeed, United Technologies said Wednesday that it had agreed to buy Goodrich for $16.4 billion.

But the episode shows that the big problem for banks—and the global economy—isn't a lack of money to lend. It's a shortage of solid borrowers.

"This is not like 2008-2009, where there was truly paralysis of all the credit markets," said Deane Dray, a research analyst at Citigroup. "Better-capitalized companies which have easier access to very low-cost financing can use this as a growth opportunity."

At the opposite end of the credit spectrum, the situation could hardly be more different. Market volatility and fears of a spreading European debt crisis have put the brakes on financing for riskier deals, such as leveraged buyouts, which typically involve a big chunk of debt. Banks, afraid tough credit markets could leave them overexposed, are being more selective about the deals they back.

Thursday's steep drop in the stock market spooked some bond investors like Andy Johnson, head of fixed income at fund manager Neuberger Berman. But he said investors still are looking for debt that carries higher yields than U.S. Treasurys without too much risk, making an A-rated credit like United Technologies attractive.

J.P. Morgan Chase & Co. is leading the financing for United Technologies' acquisition of Goodrich, which includes a $15 billion one-year term loan. HSBC Holding PLC and Bank of America Corp.'s Bank of America Merrill Lynch unit also are involved in the loan package. United Technologies said Thursday that it expects to pay an average of less than 3% in annual interest on its borrowings for the deal.

"Financing activity has stayed strong for investment-grade companies," said Andy O'Brien, co-head of syndicated and leveraged finance at J.P. Morgan. "There is plenty of liquidity to finance large corporate M&A activity."

Highlighting the importance these days of a solid credit rating, United Technologies is taking the painful steps of selling $4.2 billion in stock and suspending share buybacks, for fear that the new debt it is taking on for the acquisition might otherwise trigger a downgrade.

"Keeping the credit rating especially in times like this, I mean it is sacrosanct," Mr. Hayes said on a conference call Thursday.

Many companies still have record amounts of cash on their balance sheets and are finding acquisitions an avenue for growth, deal makers said. United Technologies, for example, is extending its product lines by buying a business that doesn't overlap much with its own.

Earlier this year, J.P. Morgan, with an almost $2.3 trillion balance sheet, agreed to provide $20 billion in financing for AT&T Inc.'s proposed $39 billion takeover of T-Mobile USA. If the deal closes with J.P. Morgan as the sole lender, it would represent the largest single-bank loan funding for a takeover in history and would be the bank's biggest loan ever.

In Hewlett-Packard's $11 billion deal to buy U.K. software company Autonomy, Barclays Capital is the sole bank behind an $8 billion loan package needed to seal the transaction.

To finance United Technologies' purchase of Goodrich, the banks will assemble a 364-day loan commitment. The acquiring company rarely draws on such a loan. Rather, it is considered a "bridge" to tide the company over until it can sell bonds or stock to finance the deal. But if a company is unable to raise such funds, banks can be left with a hefty exposure to a single company, which is why United Technologies' high credit-rating helped draw so much interest.

United Technologies plans to raise about $12 billion in a bond sale before the deal closes, which is expected to happen in the middle of next year. It would be one of the biggest bond sales in the recent years. The last bond deal of more than $10 billion took place in March 2009, when drug maker Pfizer Inc. sold $13.5 billion of bonds.

Since 2000, just 10 U.S.-dollar denominated bond offerings have exceeded $10 billion, according to Dealogic.

DEALCASH
Why CFOs need to pay attention to boardroom pressures occurring abroad. Theodore Roosevelt Malloch

In recent years, a plethora of laws, rules, and cases has made companies and their senior executives, especially CFOs, more accountable for the manner in which they manage their organizations. The spread of higher standards for corporate governance can be seen worldwide, from the passage of Dodd-Frank legislation in the United States to promulgation of the Cadbury Report and similar guidance in the United Kingdom.

Illegality concerns at Rupert Murdoch's News Corp., the Red Cross’s potential mishandling of the 9/11 funds, the government’s mismanagement of the relief efforts after Hurricanes Katrina and Rita, and the United Nations’s missteps of the Oil for Food Program in Iraq all highlight the ubiquity of concerns for governance and transparency in recent years.

Higher standards for governance across sectors and new reform-minded legislation bring increasing responsibility and liability, something CFOs must be cognizant of and ahead of the curve on as both officers and directors. Their companies’ corporate governance could be even more influenced by pressures and changes that are occurring outside the United States.

As a result of the process of globalization, recent trends have spread. These include an increased emphasis on shareholder value and corporate responsibility, a growing perception of the need for independent directors and committees, and the need for better disclosure of relevant financial information.

Some recent developments that have added impetus to the corporate-governance movement include globalization itself. Action at a distance requires a high level of reliability and transparency, increasing competition for investment funding for all sectors. This increases requirements for performance and assessment, and for improved standards of productivity and service in lead organizations.

Increasingly, boards, CEOs, and CFOs are also adapting to the new cry for corporate (social) responsibility. Those who take a lead in setting high standards for themselves are gaining respect and value for their enterprises and organizations. But first they need to examine what corporate governance is supposed to achieve. The corporation is a separate legal entity with a pool of assets that do not belong to any particular constituents. These assets are not the property of those making the decisions. Corporate decisions regarding the use of such assets must be placed in a larger context. In the United States and in Europe, boards tend to focus on the principal-agent problem and to assume that directors should serve shareholder interests while producing outcomes for those served.

In some other countries, broader social interests are often recognized. And given globalization, these other issues may begin to have an impact in the United States as well. U.S. CFOs may assume that widely spread ownership means weak monitoring. However, the mobility of capital in companies protects minority shareholders by enabling them to divest easily. This is not the case to the same extent everywhere in Europe or Asia. In other countries, organizations have traditionally had large shareholders actively involved in monitoring so that shareholder protection seems less urgent than it does here.

Many recent studies show that convergence over governance principles similar to that in the United States and the United Kingdom will occur elsewhere. There are significant differences in legal systems, ownership patterns, and social/political systems. But there appears to be some convergence of functions — e.g., in transparency, oversight, and an objective audit process. Increasingly, the focus is on substance, not form — specifically protection of investors, donors, or taxpayers within the context of local traditions. U.S. institutions will continue to play a dominant role in shaping these emerging global-governance standards.

Accountability and risk management are part of the reason governance has become such a concern around the world. Several factors raise the requirements for accountability and management of risk. First, foreign direct investment is now much more volatile, and directors must become more aware of ways to minimize the associated risks. Second, corporations throughout the world rely increasingly on global equity financing, rather than on bank loans and retained earnings. Third, corporations are increasingly subject to pressures from institutional investors.

Moreover, there are significant differences between the U.S. and the European liability systems. The continental model appears to be moving at least to some extent in the direction of the Anglo-Saxon model. One question is whether the legal liability system will also evolve in a similar direction. It would be logical to argue that there will be some such evolution, on the basis that, if continental shareholders are demanding new rights, they will also demand new remedies. Will they go the way of the United States, where aggrieved shareholders may file class and derivative actions against directors alleging fraud and mismanagement?

 CFOs need to be vigilant about the constant shifting and new demands brought by corporate governance in the United States and abroad. This is a trend going in only one direction. Ignore it at your own peril.

Theodore Roosevelt Malloch is a research professor at Yale University. The author of Doing Virtuous Business (Nelson 2011), he is CEO of The Roosevelt Group, a leading strategy firm on business ethics, corporate governance, and fiduciary responsibility.

 

With the 2011 MIT CFO Summit fully underway and already 1/3 sold out (!) we are excited that we have so many great speakers lined up.  The CFOs of larger public companies like Oracle, Duke Energy, Raytheon and Verizon are joined by growing company CFOs like Zipcar, Harvest Power and recently public, Linked In.  This year's timely theme of "Where Finance Meets Innovation" will be an exciting topic for prive, public, new, and growing CFOs alike.  Check back here for relevant articles and updates relevant to our upcoming conference, and most importantnly, GET EXCITED!!!!

 

 

Tags:
November 9, 2010, 1:35 pm

DealBook - A Financial News Service of The New York Times

Congress seems to love whistle-blowers.

The Dodd-Frank financial regulatory act makes that clear by requiring the Securities and Exchange Commission and Commodity Futures Trading Commission to pay at least 10 percent, and as much as 30 percent, of any monetary penalties more than $1 million to those who provide “original information” about a violation of the law.

The financial overhaul measure requires the agencies to set up whistle-blower programs by early next year.

The S.E.C., led by Mary L. Schapiro, released its proposal last week. Unfortunately for businesses, the S.E.C. must comply with the Congressional directive that puts the interest of attracting tips about corporate wrongdoing ahead of the internal compliance programs that most corporations set up under the Sarbanes-Oxley Act, which passed eight years ago. For businesses, it looks like Congress may be willing to use the new whistle-blower programs to undermine Sarbanes-Oxley.

Admittedly, most corporations grudgingly accepted the compliance programs required by Sarbanes-Oxley Act, including the elaborate reporting mechanisms that can involve reviews by the audit committee and the entire board if there is credible information of significant misconduct. The whistle-blower program does not negate Sarbanes-Oxley — companies will still have to keep compliance programs in place, often at a significant cost. But they may well fall into disuse now that employees have a monetary incentive to go directly to the S.E.C.

The initial challenge for the S.E.C. will be to distinguish information that is worth pursuing from mere speculation and conjecture, or, worse, an effort to harm a company. The rule proposal estimates that the S.E.C. will receive some 30,000 tips or complaints a year, and about half will lead to the filing of the required document, Form WB-DEC, which makes a person eligible to receive a payment if a recovery is made based on the information.

The rule proposal tries to limit the number of spurious tips by imposing what the S.E.C. calls “certain procedural requirements designed to deter false submissions, including a requirement that information be submitted under penalty of perjury, and requiring an anonymous whistle-blower to be represented by counsel who must certify to the commission that he or she has verified the whistle-blower’s information.” How much these modest measures will deter questionable whistle-blower filings is an open question.

Requiring a person to sign Form WB-DEC “under penalty of perjury” may not be much of a deterrent because showing that someone intentionally made an affirmative false statement, a requirement to prove perjury, is difficult. In many instances the information provided will be vague or subject to interpretation, so the threat of a perjury prosecution is probably so low that it will not impede the flow of tips. In addition, the number of people who will use a lawyer to assist in reporting information will probably be fairly small, so this will not provide much of a check on the potential deluge of tips.

Corporations are concerned that the program encourages employees to bypass their compliance programs and go straight to the S.E.C. The agency has acknowledged the potential conflict by encouraging corporate employees to use internal reporting mechanisms while allowing them to qualify for whistle-blower awards. The S.E.C. has also limited who can be a whistle-blower if the information is obtained through a corporate compliance program.

Lawyers, accountants and those responsible for corporate compliance cannot qualify for an award because they do not have the “independent knowledge” required to be a whistle-blower. This is a sensible limitation because working in a compliance program should not be a means to win a reward from the S.E.C. Nor should outside advisers be allowed to benefit at the corporation’s expense by reporting information received in the course of representing it.

Still, the proposed rules would not completely exclude employees involved in corporate compliance from being whistle-blowers. These employees can file a report and qualify for a monetary payout if a company did not disclose information about its wrongdoing in a timely manner or otherwise acted in “bad faith.” The S.E.C. takes a “never say never” approach that preserves the possibility of receiving a tip from any credible source.

For other employees, the S.E.C. rejected adopting a rule requiring them to first utilize any internal reporting mechanism before providing information, reflecting the Congressional suspicion about whether those programs result in adequate self-reporting of violations. If an employee reports information internally, then the company must act within 90 days, while the employee can still go to the S.E.C. This gives a company a narrow window to conduct an investigation and report the results to the S.E.C., particularly if the accusation involved an overseas operation and possible violations of the Foreign Corrupt Practices Act for bribery of foreign officials.

The Dodd-Frank Act protects employees from retaliation, even if the report does not trigger an investigation or result in an enforcement action. The law prohibits a company from taking any steps to “discharge, demote, suspend, threaten, harass, directly or indirectly, or in any other manner discriminate against, a whistle-blower.” This protection will no doubt make life more complicated for companies because the protections afforded to whistle-blowers may effectively encourage more employees — some who are trying to protect their jobs — to file report as a way to keep their jobs.

The only real incentive in the rules for reporting information internally is that the criteria for determining the amount of any potential award includes “whether, and the extent to which, a whistle-blower reported the potential violation through effective internal whistle-blower, legal or compliance procedures before reporting the violation to the commission.” That is just one of 11 factors the S.E.C. will consider, however, and is the last one listed.

I suspect that an employee’s decision to report information internally is unlikely to have much impact on any award the S.E.C. may give when the whistle-blower is already guaranteed 10 percent of the recovery, particularly if the violation is significant.

The rule proposal also addresses how the S.E.C. will protect the confidentiality of a whistle-blower’s identity and information by providing that commission staff need not inform a company about the receipt of information or that the person may be contacted to further discuss potential violations.

In fairness to the S.E.C., the agency does not have much choice in favoring whistle-blowers over their corporate employers because Congress made its intent quite clear, even if an unintended consequence is to limit the effectiveness of corporate compliance programs.

While there is talk of a pushback against the Dodd-Frank Act on Capitol Hill, Republicans and Democrats have agreed over the last few years that encouraging disclosure of corporate misconduct by rewarding those who do so is a good thing

Rather than limit whistle-blowing, I would not be surprised if Congress expanded the program in the securities and commodities fraud area to other government programs, such as health care and defense contracting.

Tags:

Gloom among finance chiefs about the state of the economy doesn't square with the reality of current trends, attendees at CFO Rising are told.

October 26, 2010

Although CFOs may be mired in pessimism about the economy, in fact "the cup is more than half full," a leading economist told attendees at the CFO Rising conference in Las Vegas on Monday.

While the U.S. economy will grow no more than 2.5% annually for the next two or three years, that will buy enough time for the world's emerging markets — which are already providing a majority of demand growth — to save the day, said Raghuram Rajan, a professor at the University of Chicago Booth School of Business and former chief economist of the International Monetary Fund.

"Even though the fiscal stimulus is ending, and though the inventory rebalancing that gave companies a kick this year is ending, I think the probability of a double-dip recession is very small," said Rajan in his keynote address. "There is tremendous opportunity building up in the world economy. It's not a time to stretch too far, but it's a time to start becoming more optimistic."

That sentiment could hardly be farther from the outlook held by many finance chiefs. According to the latest quarterly Duke University/CFO Magazine Global Business Outlook Survey, which polled 937 CFOs in early September, 57% of U.S. CFOs are less optimistic about the economy than they were last quarter, while only 14% are more optimistic.

Indeed, Rajan did sound a few cautionary notes. Because of the high level of debt that consumers have taken on, the U.S. economy will be limited to modest growth in the next few years, he said, no matter how hard the Federal Reserve pushes its monetary policy or whether Congress finds room for additional fiscal stimulus after the midterm elections. Also, it remains to be seen whether Europe will avoid another major debt crisis, said Rajan.

And longer term, while emerging markets are expected to be delivering the majority of the gross world product within 10 years, there undoubtedly will be bumps and hiccups along the way. "There are reports saying these countries are going to grow in a straight line for 50 years," said Rajan. "That is not going to happen. There will be crises from overinvestment and overconsumption, especially in countries that rely on a lot of foreign debt."

On the other hand, large U.S. banks look like they will remain healthy for the foreseeable future. Even more important, fears that a sustained, destructive period of deflation are on the way are probably groundless, Rajan said. For one thing, China and some other emerging markets are already experiencing some capacity restraints that will produce inflationary pressures. For another, in a country like the United States, where there is high outstanding debt and politicians can't agree to either cut expenses or raise taxes, the fiscal situation may assert dominance over the market situation. "At some point the markets are going to take fright and there will be inflationary expectations," predicted Rajan.

He speculated that if Republicans win one house of Congress in the midterm elections, there could be gridlock on fiscal policy as both sides blame each other and neither wants to allow any movement. But if the GOP were to win both houses, said Rajan, "they would have a responsibility to show that they were part of the solution, and maybe we'd actually get some progress."

Tags:

An attempt to protect small investors has the unintended effect of driving firms to debt market

The US Securities and Exchange Commission in 2000 adopted Regulation Fair Disclosure, a rule requiring firms to provide investors equal access to information about companies. The goal of Regulation Fair Disclosure intended to curb insider information and protect small investors. But this well-intentioned attempt to level the playing field has had the unintended effect of causing companies to take on significantly heavier debt burdens, according to MIT Sloan School Assistant Professor Reining Chen.

The regulation prompted companies to change how they raise capital, according to Chen, who analyzed 10 years of data on over a thousand publicly traded firms affected by the rule. Instead of selling stock, which would require public disclosure, many firms avoided the release of detailed company information by going to banks or other lenders for their capital needs, Chen discovered.

"The SEC wanted to affect the information environment for companies," says Chen. "While the agency may have done so, it actually affected the capital structure of companies as well. It had the effect of making companies more leveraged."

Regulation Fair Disclosure, adopted in a 3-1 vote in August 2000, ended the practice of selectively disclosing information, typically to favored analysts or institutional investors. Advocates for small investors praised the new rule, which they said would promote democratization of investing and restore confidence in the integrity of the market.

To unravel the effect of the ruling on the capital structure of firms, Chen analyzed data from the SEC filings of firms listed on the New York Stock Exchange for five years before and five years after the rule went into effect. The companies most affected by the disclosure rule were those that had the greatest imbalances in buy and sell orders for their stocks after the rule went into effect, Chen determined.

Companies hurt by the regulation tended to borrow money when they needed capital, rather than sell stock, she discovered. Some public disclosure is required for borrowing, but it is not as detailed as the disclosure required for selling stock.

Companies may fear public disclosure for several reasons, according to Chen. Sometimes firms are protecting information that could help competitors, she says. "Also when a company discloses something that is complicated, the general public may not be able to understand it and that will create volatility in the stock price."

The regulation has been more of a burden for small companies than large companies, according to Chen. Large companies have many analysts following them, and information about big firms comes out one way or another. Small companies, on the other hand, get less attention from analysts, and these firms have trouble conveying information accurately to the public.

"The bigger companies actually benefited from this rule," says Chen. "Their information environment in the equity market improves. It does not improve for smaller firms."

One way the SEC might have avoided this problem is by having different regulations for companies of different sizes, she says.

In some ways the regulation helped large investors at the expense of small investors, according to Chen. When companies go to the debt market, they avoid public disclosure, but analysts and investors still need to know about the firms.

"Big institutional investors have more resources than small investors do to search for undisclosed information, so the large investors benefit," says Chen. "That is an unintended consequence of the regulation."

Chen does not pass judgment on whether Regulation Fair Disclosure was good or bad for the investment world. But she says her research shows that regulators need to be aware that simple rules can have far-reaching effects.

"Regulators may have good intentions, but when making rules, they need to have a broader perspective," she says.

 

Tags:

FOX Business' Dagen McDowell interviewed Eric Spitz, CFO of the Narragansett Brewing Company, today. Here is a link to the segment.

The interview highlighted the benefits of social media for his small company competing with larger ones. He notes that social networking is a strong area of concentration for his company; it is a critical tool to engage with consumers and get his company's brand out in the marketplace.

Eric is participating on the "Social Networking for the CFO" panel taking place at 3:00 pm during the Summit this Thursday.